The tech industry is on an innovation overdrive, what’s fresh today gets obsolete within days. The loss belongs to the end consumer actually; we all felt the twinge when Apple introduced two new iPhones barely months apart. Its human nature to want the newer product, hence designer Francois Rybarczyk has a good solution for this: the XTRUD Concept Phone. (*Disclaimer “Sony” is just for representational purposes only and doesn’t reflect the company’s ideations.)
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